June Cohort Fireside Chats (Sara Brown)

Sara Brown joined the June cohort fireside to discuss how AI is being used in digital advertising and programmatic campaign work. The conversation covered AI-assisted targeting, reporting, and cost-efficiency tools across DSPs such as The Trade Desk and Amazon, along with day-to-day uses of Claude and Microsoft Copilot. Sara and Dekan also discussed barriers to broader automation, including first-party data security, walled-garden ad platforms, and the need for human oversight in campaign quality assurance and brand storytelling.